Friday, August 21, 2020

An Argumentative Thesis - How to Write a Thesis

An Argumentative Thesis - How to Write a ThesisAn argumentative thesis is not the kind of essay that you would write to win an argument or to receive any kind of attention. It is usually written in a way that makes it very difficult to refute and it is not necessarily a bad thing to write. This is usually the main reason why students take on such things, because they just like to argue and this seems to be their specialty. However, the truth is that the whole purpose of writing such a thesis should be to make the point and to give yourself a chance to discuss the issue.There are people who have differing views on many issues, so it is nice to be able to show the differences and present your different opinions. The same could be said about a dissertation. A thesis is typically used in order to present an argument that makes sense to the person reading it. However, there are some arguments that are very important to get across to a wide audience, so a thesis may not be the best way to go about that.The thesis need not be an argument, although a thesis does seem to be the best way to present it. For example, if you were discussing a new method for relieving stress, you would not want to just write an essay on that topic. Instead, you would want to bring together information on several topics that relate to the one topic that you are trying to explain.In most cases, a thesis will show the reader how an author came to a particular idea. This can be a valid and important part of the thesis process, because it shows that the author had something important in mind all along. If you do not follow through with a thesis that shows the reader what you were thinking, then your entire piece could be dismissed as mere opinion.Another example would be someone writing a dissertation on the health benefits of living on the east coast vs. the West coast. It would be nice to have a thesis that stated the argument, but at the same time, it would be nice to show that the writer had a generalized idea for his piece. In addition, it would be nice to have a thesis that included references to other related topics.One of the things you should do when writing a thesis is to link in various links from the article that you are discussing. However, you want to be sure that all of the information that you present in your work is meaningful and factual. If you are posting articles on the Internet, it would be necessary to give some credibility to the fact that the articles you are writing are being placed on the Internet. The article must be written with accuracy and you will have to present your writing in a manner that is persuasive.Writing a thesis requires that you gather together ideas and facts that you are going to present. However, don't just throw them together and expect them to fit together into a coherent whole. You also want to include other opinions and information that relate to the thesis statement. With that being said, you will want to make sure that th e thesis is one that is true and relevant to the issue that you are attempting to present.If you really want to write an argumentative thesis, the best way to do it is to start by stating a point of view. Then you will need to add information to support that point of view. In addition, you should include other opinions and facts that support the thesis that you are writing.

Sunday, May 24, 2020

Managing Yourself on Time Management - 1285 Words

Contents. Page 3. Introduction. Page 4. Symptoms of Stress and Stress Support Systems. Page 5. Personal Objective. (SMART) Page 5. Statistical Evidence. Page 6. Conclusion. Page 7- 15 Appendix. Managing Yourself Introduction Managing yourself, or time management as it is also known, can be achieved in many ways. Once achieved, good or effective time management fast becomes a skill that others may wish that they had. An often asked question is What is Time management and how does it link to causes of stress. Time management is a skill that enables you to plan your tasks, to achieve the best possible results, in the time you have available. The World Health Organisations (WHO) definition, of work-related stress is the response people may have when presented with work demands and pressures that are not matched to their knowledge and abilities and which challenge their ability to cope. If you have the skill of effective time management, the advantages can be very precious indeed. These advantages will help you with work, home and health. Effective time management enables you to complete tasks in a timely fashion, increasing productivity, and reducing the possible need to work late. Effective time management also helps with team morale, as work tasks are planned in a timely, measured way, easing pressure. With a happy, productive team working in the business, keeping to timescales, keeps the customer happy and increasesShow MoreRelatedThe And Detailed Time Management Tips For A Fulfilling Life1102 Words   |  5 Pagesractical and Detailed Time Management Tips for a Fulfilling Life By Nirupama N Raghavan | Submitted On January 21, 2015 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Nirupama N Raghavan Time is what we needRead MoreManaging Time as an Adult Learner933 Words   |  4 Pagesï » ¿ Managing time as an adult learner Daniel L. Beard COLL100 B155 Sum 13 American Military University Prof. Allen Olsen Managing time as an adult learner Some people say â€Å"there aren’t enough hours in the day†. The people who usually say that kind of statement need help with time management. Successfully managing time and energy is a skill that an adult learner must find and master. To stretch those hours in the day it takes planning, being flexible and balancingRead MoreCause and Effect Essay Time Management811 Words   |  4 PagesThamer AlHajri Written Communication Cause and Effect Essay Time management is the key to any success in life. Life has academic, social, work, and personal aspects that take time. A successful life with low levels of stress is very hard to achieve with time management. Usually the end result is chaos and tasks that do not ever become finished. 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If you can learn to implement the 10 natural laws, which the author de fines as fundamental patterns of nature and life that human experience and testing have shown toRead MoreEssay on Reality-Based Leadership ~ My Opinion1554 Words   |  7 PagesReality-Based Leadership book is broken down into three main points which are; managing versus leading, leading your employees and yourself, and delegating your authority. During these topics I will summarize what the book talks about then analyze what was discussed and provide my thoughts about whether or not I think it is realistic or wishful thinking. Managing versus Leading The first section of the book is titled Find Peace at WorkRead MoreManaging Time Effectively1205 Words   |  5 PagesManaging Time Effectively BUS 520 Organizational Behavior Abstract `In order for an organization to be runeffectively you must manage your time wisely. Procrastination should not play a major part in your daily duties. It is also important for managers and employees to go through the decision making process before making an imperative decision. This will help to eliminate barriersthat are set up for failure. Teamwork and team building skills also play a majorRead MorePersonal Statement : Managing Stress And Communicating Supportively ( Kolb 1985 )1553 Words   |  7 Pagesinterruption from the manager entering my office (McShane and Travagilione 2005). I did not prioritise important from less important (Carlopio and Andrewartha 2012). Reflective Observation According to skills assessment PAM’s, main areas of concern are managing stress and communicating supportively (Kolb 1985). When the employee came to my office, I was not focusing on the important information they relayed to me. I was not actively listening to their concerns on why they were unable to work, I did notRead MoreAbraham Maslow And Emotional Intelligence952 Words   |  4 Pageswhich are, self – awareness, mood management, self-motivation empathy and managing relationships. With that being said self-awareness is a persons knowledge of themselves and their worth as a person. One of the examples that I have for self-awareness is that throughout my teenage years I was insecure of myself but with time I learned that everyone is perfect in their own way so that made me realize my worth. In addition to self-awareness we also look into mood management which is how your mood changesRead MoreHow to Become a Great Leader1510 Words   |  7 PagesBy Linda A. Hill and Kent Lineback Submitted by Dominic Jenks Leadership Management Development, Module 2 – 17th September 2012 Summary In summary Hill and Lineback outlined in this article why the majority of managers will remain as a good boss. Hill and Lineback explained their views / ideas on how they believe a manager can become a great boss using the 3 main imperatives on becoming a great boss; manage yourself, manage your network and manage your team. The research highlighted below suggestsRead MoreEffective Time Management : Managing Your Time1032 Words   |  5 PagesEffective Time Management Effectively managing your time will enable you to work more efficiently and do more to further the bottom-line objectives of your company. As a manager, the use of your time is critical in order to carry out your many duties and responsibilities. This Origami Warrior Life Lessons - Basic Management Skill article on Time Management will enable you to become a more effective manager for yourself, and for your organization. You will learn how to better manage your time, which

Wednesday, May 13, 2020

Booming Agriculture Mesopotamia, Gold Rush, and Potato Plant

The historical land of Mesopotamia significantly contributed to early civilization in relation to its close proximity to the Tigris and Euphrates rivers and rich fertile land it provided. The rivers offered the people of Mesopotamia fertile soil, irrigation water for crops and fishing, and also supplied an abundance of wild barley and wheat for food or could stored as a food supply. The first settlers of Mesopotamia learned to cultivate and harvest crops, which would provide a bountiful supply for food. This enabled the people to settle and create villages, which eventually led to larger communities and cities. People no longer had to move throughout the land hunting animals in order to feed but instead could live off the land and in†¦show more content†¦Though many centuries have past and the people of Mesopotamia are long gone, the civilized world continues to build from the adaptation of their systematical way of life. B. The Potato plant can be traced back many centuries and is thought to have originated in South Americas. The Incas in Peru were the first known to farm the potato. The Incas had learned to preserve the potato for storage by dehydrating and mashing potatoes into a substance called chuà ±u. Chuà ±u could be stored in a room for up to 10 years, providing excellent insurance against possible crop failures. (Chapman, n.d.). The popularity of this plant may be related to its relatively low maintenance in planted and growing. It also provides a good source of nutrition. The seeds or tubers of the potato plant are easily planted and or can be stored for use at another time. This provided farmers the ease or regrowth when potatoes supplies would begin to diminish. There are thousands of varieties of potatoes, which today can be found all across the world. In the 16th century, the Spanish Conquistadors brought the Potato back with them to Spain after their voyage to South America. In Spain it grew slowly in popularity and it was not long before the Potato made its way across Europe. Europeans also gradually gained acceptance of the Potato plant, as it was a good source of food and growing the plant was relatively low maintenance. As Potatoes spread across Europe, they eventually made their way

Wednesday, May 6, 2020

Secret Techniques for Essay Writing Topics for Children Only Couple of People Know

Secret Techniques for Essay Writing Topics for Children Only Couple of People Know Typically, a syllable is marked by means of a vowel sound. There are a lot of words which don't have a rhyme. MP3 music needs to be free. Because your complete poem is just 17 syllables, each word has to be carefully chosen to say precisely what you wish to communicate. How to Get Started with Essay Writing Topics for Children? Creative writing is a significant developmental skill for children. Vegetables could really be an excellent resource for fun stories. Exploring new things has ever been a wonderful entertainment for everybody. Children get to practise writing about various characters through this subject, and at the very same time they learn to create use of adjectives to spell out the superheroes they admire. Essay Writing Topics for Children Secrets That No One Else Knows About Also, it's important to select specific age group (target audience) ahead of writing. There's no harm g etting ideas from the many creative writing examples readily available online, provided that you use your discretion and make certain the writing is your own. Before students begin to write, it is a very good idea for them to earn a list of the points they would like to make to their readers. Therefore, it runs with good accuracy with no downtimes. Writing is an enjoyable way to pass the time for the two adults and kids alike. Creative men and women take a look at an identical thing as the rest of us and think unique thoughts. The Tried and True Method for Essay Writing Topics for Children in Step by Step Detail Music downloading is a well-known activity with both kids and grownups. If you wish to get to learn how a child sees himself or herself at a young age, you might want them to compose an All About Me essay. Yearly driving tests ought to be mandatory over a particular age. Cell phones shouldn't be used while driving. There's an eye-popping and jaw-dropping range av ailable for children, and that too, at inexpensive prices. You may also acquire a variety of discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. Just make it a point which you do not shop from a specific shop, because it's offering extremely cheap rates. You have to spend a certain sum of time sitting in the library or surfing the internet so as to discover some helpful data for your academic paper. Textbooks ought to be free. School tests aren't effective. Books ought never to be banned. You've got a favourite book, but your library doesn't have any copies of it. The Birth of Essay Writing Topics for Children Life is much better than it was 50 decades ago. Kids should have the ability to vote. Children should have to read more. They should be able to use cellphones in school. It is crucial to compose a book that kids are going to be able to remember easily. Otherwise, tell whether you want to get a brother or sister. Persuade your sister or brother to assist you talk your parents into something you would like to do. Write about your very best friend. School should occur in the evenings. Consider what might be broken. Every one of these ideas can be developed in a lot of ways. There are a couple of easy guidelines to follow as a way to be in a position to compose an excellent persuasive essay. Instead, follow these 3 suggestions to make sure you give your students a very good range of topics from which to pick. Try out a number of these topics. Therefore the excuse they're just kids doesn't really work when it has to do with writing a book for kids. Your teacher provides you with a list of words which don't have a rhyme. By these means, children are going to have opportunity to use their imaginations and bring them to life by making use of their words. They love pictures and there is no reason why this reality should be ignored when writing a book for kids. A superb story line is vital. You can select to develop a story depending on the life or adventures of different children. You still have to create interesting characters together with a compelling story. Write a story concerning this. Sport functions as a parallel to numerous pertinent problems that are observed in other regions of work and life. Yearly driving tests ought to be mandatory for the initial five years after obtaining a license. Year round school isn't a good idea. Think of how folks obtain their news today. This list of topics may offer a notion that you could get excited about. Everybody should have to exercise daily.

Tuesday, May 5, 2020

On Our Way free essay sample

Will Rogers once said, â€Å"If you want to be successful, it’s just this simple. Know what you are doing. Love what you are doing. And believe in what you are doing.† When determining the laws of life that appealed to me, this quote emerged in my mind. The rising generation has the potential for great things, but in order to achieve that high of capacity, they need perseverance, direction, and self-reliance. I recall walking into my classroom on the first day of kindergarten knowing for certain that I wanted to become a teacher just like all the other young girls in my class. But as I grew older, I became more passionate about the world of medicine and caring for people. About two years ago, I read a book that I had recently checked out at the library that a friend recommended. It was called All the Light We Cannot See written by Anthony Doerr. The novel takes place in France during World War II and is centralized around the life of a blind French girl named Marie-Laure LeBlanc and an eighteen-year-old German boy named Werner Pfennig. Reading this story about determination and destiny led to a turning point in my life. Throughout the war, both Marie and Werner feel as if they have no control over their lives. However, after the two characters meet and realize how alike they are, they become stronger and begin to take control of themselves. As I was reading this, I felt as if I should take action in my own life and the first step in doing that would be to find something that I am interested in. After searching for about a week with no luck, I happened to walk in on my mom watching the T.V. show Scrubs. Interested, I sat down next to her and began to watch. When the episode finished, I realized I had found what I had been seeking the entire time. I had not just been looking for a hobby or interest, I had been looking for a p urpose to strive for and I had found it. My mind filled with endless possibilities that only grew larger as I learned more about health and the body. As I continued to take educational opportunities working towards my career in medicine, I realized I needed perseverance. Dedicating my time to my school work and not giving up brought me great rewards throughout the years and it continues to do so. My plans to study with my career goals in mind throughout 9th to 12th grade continue to develop and evolve because of my persistence in looking for a variety of health classes and programs offered at school and online. The ability to endure to the end and stay determined can assist one in the process of going above and beyond in education and life. As I finish off my freshman year at Mountain Pointe High School, I remain diligent preparing for the future by saving money, participating in extracurricular activities, and working hard to earn good grades. One day while we were driving to a friend’s house, my mom decided to take an unknown shortcut to reach our destination quicker. That risky shortcut took us to the wrong place and we ended up becoming lost. We became increasingly angry with one another as more time went by. Frustrated in our attempts, we decided to always have direction and a goal in mind before we began driving in order to prevent a situation like it from happening again. Having objectives to work for will prepare one for the road of life where the ultimate destination is success in doing something loved. Although people may not realize it, everyone is in control of where their car on the road of life ends up. We are the ones turning the steering wheel and putting our feet on the pedals. Every once in awhile, our foot will slip off the gas and hit the brake by accident, but learning from our mistakes is a part of life. If a person knows where they are going and has confidence not only in the direction, but in their abilities as well, then they will reach success. It is true that we can all get a little lost along the way sometimes, but that is what setting goals is for. They act as GPS’s in our lives to help us get where we want to go. Setting objectives to achieve in my life encourages me to take advantage of opportunities that will prepare and send me in a medical career direction. For example, I am planning on attending a Summer Scholars Nursing Program at ASU this summer and taking anatomy and physiology classes during my sophomore year. I hope to have the pleasure of becoming a nursing assistant before my graduation in 2020. As I walk down the aisle to receive my diploma senior year, I imagine starting a new chapter in my book of life. This chapter tends to be full of difficult choices, new surroundings, and plenty of self-reliance. About a year and a half ago, I learned the true meaning of relying on yourself. My mom unexpectedly ended up in the hospital for several days and my younger sister and I were left alone. During that period of time, we were forced to cook our own meals, do our chores without being asked, and comfort each other when we were feeling stressed or unhappy. It was very difficult dealing with schoolwork, worrying about our mom, and taking care of our home all on our own. But learning to depend on ourselves is a large part of preparing for the future and my sister and I learned that early in life. Gaining an understanding of these lessons was another target I hoped to accomplish before completing high school and I did. Not learning this principle causes people to be less productive a nd to become oblivious to the value of work. Knowledge, self-discipline and an increased amount of self-worth can be received if one learns to become self-reliant. I believe that this generation has the potential to change the world if they learn the importance of perseverance, direction, and self-reliance and how it can impact lives in the future. Possessing these traits and living by these laws will encourage people that they are on their way to remarkable things.

Friday, April 3, 2020

Napoleon and Snowball (Animal Farm) Essay Essay Example

Napoleon and Snowball (Animal Farm) Essay Paper George Orwell’s Animal Farm is an allegorical novel that reflects events such as the Bolshevik revolution. the economic reform by Trotsky the Russian dearth in 1921 and during the Stalin epoch before the Second World War. The pigs represent the communist leading. and the remainder of the animate beings on the farm typify the different parts of Russian society and how the communist coup detat of Russia affected them. Two chief characters. Snowball and Napoleon ( who symbolize Trotsky and Stalin ) . engages in a political battle. as both of them wanted to hold the power to take all of the animate beings. Although Napoleon wins the battle in the terminal. Snowball’s political scheme is better than the corrupted leading of Napoleon. We will write a custom essay sample on Napoleon and Snowball (Animal Farm) Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Napoleon and Snowball (Animal Farm) Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Napoleon and Snowball (Animal Farm) Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Snowball cares more about the living status of the animate beings. Compared to Napoleon. Snowball knows the significance of â€Å"Animalism† . which is animate beings are equal and it should take the animate beings to a better life. Snowball is interested in reading all sorts of books to enrich his range of cognition to do the animate beings work easier. For illustration. he declares the windmill thought from a book of the Jones. Besides Snowball is really courageous ; he has studied the book of Julian Caesar and successfully led through the Battle of the Cowshed while Napoleon was concealing himself in the barn. Snowball has an intelligent and friendly character. Unlike Napoleon. Snowball neer forces person to hold with his thoughts. Alternatively. he is good at explicating how his ideas work and persuades all the animate beings to believe and swear his thoughts. Unlike Napoleon. Snowball does non necessitate Squealer’s aid. he can make the explicating portion all by himself. Bonaparte has his ain ways to command other animate beings such as the Canis familiariss and Squealer but Snowball has different manner which is the commissions. Snowball seems to work better within the political system. Bonaparte goes around it. Napoleon. for case. he understands the function of force in political control and uses his attack Canis familiariss to throw out Snowball from the farm. Napoleon seems to hold a powerful. egoistic desire for control. while Snowball seems to believe of himself as a mastermind who should be the one to steer the farm toward success. Snowball is the lone 1 who knows the existent significance of â€Å"Animalism† . and he is seting out true attempt to do the populating criterion of the animate beings better than earlier. and insists everyone is equal. After the expel of Mr. Jones. the Animal Farm is supposed to be democracy. all of the animate beings should make up ones mind how to make things together. any one animate being to lift to greater power than any other would go against that ideal. and do Animal Farm indistinguishable from a human farm. On the other manus the lone thing that Napoleon thinks approximately is how to derive more power and personal benefit from the farm. Snowball ever comes up with some long-run programs and on the other manus Napoleon can merely come up with some short-run programs. In decision. Snowball’s political scheme is better so the corrupted leading of Napoleon.

Sunday, March 8, 2020

Competitive advantage and relationship marketing

Competitive advantage and relationship marketing Introduction The ability of an organization to generate and maintain a competitive advantage forms one of the most critical elements in supporting its internal and external mechanisms for further growth and expansion. Benderly posits that high market competitiveness acts as an indicator of an organization’s progress and assessment in comparison to others dealing with same products (30). Besides, as this paper analyzes using Cirque du Soleil, relationship marketing is an effective means of maintaining, developing and establishing market relationship with consumers. It has been hailed as one of the most effective ways through which businesses can achieve and sustain competitive advantage. Competitive advantage The concept of competitive advantage has its roots well entrenched in the historical era of industrial revolution when demand for markets and increasing focus on quality became critical.Advertising We will write a custom critical writing sample on Competitive advan tage and relationship marketing-Cirque du Soleil specifically for you for only $16.05 $11/page Learn More However, Suliyanto and Rahab indicate that the concept became more profound with the development of globalization and intensification of international trade which further diversified its overall scope in view of production and consumption of different products and services (136). The concept of market competitiveness has further been intensified by the onset of information technology which strongly links market with the management and production units in the society. In his article Anatomy of competitive advantage: a select framework, Ma points out that â€Å"competitive advantage arises from the differential among firms along any dimension of firm attributes and characteristics that allows one firm to better create customer value than do others† (709). His argument hinges on the view that consistent provision of superior value and high quality products to consumers is an attribute determined by a firm’s ability to establish strategic business decisions as well as strategic capabilities. Due to intensive competition and increasing uncertainty, companies that have sustainable advantage make tremendous gains because they have competencies and resources that are non-substitutable and unique that their competitors lack. Agha, Alrubaiee and Jamhour concur with Ma’s argument and posits that through these, successful organizations have maintained customer satisfaction, achieved overall strategic goals and increased their production processes (200).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, capabilities have these companies have been witnessed in the manner in which they have combined organizational knowledge, integrated technology and coordinated production skills in provision of value. Aremu and Bamiduro point out that the affect of relationship marketing in developing and sustaining competitive edge has from ancient times grown to become hyper-competitive through established relationships between suppliers, buyers and sellers (211). Different businesses have for along period of time developed unique and different customer relationship capabilities that have aided them in gaining a competitive edge over their competitors. This relates with Ma’s argument in the sense that the uniqueness of a firm in carrying out relationship marketing is an attribute which adds customer value. However, it is imperative to note that an inception of great directional change has been witnessed in the past decade in both marketing practice and theory. David and Motamedi point out that this genuine paradigm shift has been termed by marketing analysts as a move towards relationship marketing which as a concept encompasses relational marketing, working partnerships, relational contracti ng, co-marketing alliances, strategic alliances, symbiotic marketing and internal marketing (369). Their argument, which adds another angle to Ma’s position, indicates that competitive edge can also be attained through partnerships. In fact, currently in global business, the practice of predatory and flat out competition is over and has been replaced by collaboration between companies both at local and multinational level as gaining a favorable competitive edge requires that businesses cooperate. Lyndall Urwick, an influential thinker and consultant in business management argued from the business reengineering theory’s perspective that relationship marketing is a shift adopted by businesses intending to establish long-term relationships that are mutually satisfying with key-parties such as distributors, suppliers and customers for mutual gain and to retain them in their businesses.Advertising We will write a custom critical writing sample on Competitive advanta ge and relationship marketing-Cirque du Soleil specifically for you for only $16.05 $11/page Learn More His argument echoes Ma’s argument on competitive advantage in the sense that relationship marketing creates a mutual bond that connects a company with suppliers, distributors and customers while ensuring that they all benefit. However, the uniqueness of attributes and characteristics must not be different for a company to gain a competitive edge because relationship marketing also extends to partnerships with other business to gain resources and boost performance. Gilaninia, Shahi and Mousavian point out that effective relationship marketing companies have arisen within functionally specialized organizations, and have networks whose interrelationships are not only driven by norms, but are coordinated and held together by organizations whose marketing methods are based on trust, commitment and sharing. Cirque du Soleil Cirque du Soleil is one of the fastest growing entertainment companies in Canada based in Quebec (David Motamedi 369). Its unique attribute in relationship marketing has been one of the most notable core competencies that have made it successful since its inception in 1984. As an entertainment company, it has been able to achieve some stable competitive edge via building of its customer loyalty through provision of quality shows, products and services. It is worth noting that building customer loyalty and retention has been identified by many scholars and practitioners in relationship marketing as a major requirement in successful selling and building of brand or image of a business. David and Motamedi points out that Cirque du Soleil has invested in developing strategies for creating customer loyalty and retention through its effective leadership properly so that it does not miss out on significant marketing share against other market competitors (370). The latter explains why it is putting more emphasis in building e ffective communication strategies for the purpose of developing customer confidence, retention as well as loyalty.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has been able to retain its customers by developing an effective and efficient visionary planning as well as strategic customer relationship management in order to eliminate weak customer relations which often lead to dysfunctional organizational behavior and low profitability. In their publication, Patsioura, Malama and Vlachopoulou point out that recognizing factors that motivates customers to buy products or services is an important step in understanding the brand switching behavior of customers as well as their loyalty (80). Most customers of Cirque du Soleil have shown their loyalty to this company through repeat purchase of their entertainment services, preference and commitment to their shows. Kaj Storbacka, Tore Strandvik, and Christian Grà ¶nroos point out in their loyalty business model that when there is lack of relationship marketing, customers may fail to be satisfied by products and services and hence be unsuccessful in showing important components such as an inten tion to re-buy, a liking towards a brand preference due to superior qualities of a brand (Croteau, Rivard Talbot 1). However, customer loyalty and retention can be realized in a business environment where strategic relationship marketing is unique and differentiated and where it is being done with the help of effective communication to obtain feedback. Cirque du Soleil has been very effective in applying various unique relationship marketing methods which include the use of technology and social media marketing as a viable relationship marketing tool largely due to its flexibility and viability in reaching out targeted market (Croteau, Rivard Talbot 1). Relationship marketing through improved quality of goods and services Attainment of a competitive edge has been considered to have massive implications on products and services being released to consumers in the market. As Dickinson indicates, the notion of market competitiveness is laden with a sense of high quality products in the society (10). With the notion of increased products value being progressive, consumers enjoy high quality products and services at all times and at the correct prices. Due to the need to maintain high quality services in the nation, Cirque du Soleil has sought to expand to other regions in the world as part and parcel of seeking new markets and expanding its level of operations and therefore improve the degree with which the various needs of its customers can be met. It has also done this with an intention of maintaining its status amidst the fast growing industry (Croteau, Rivard Talbot 1). Relationship marketing assists in building greater customer loyalty In their view, Aghoubi, Doaee and Ardalan observe that the relationship marketing practice of a business in the global market acts as a critical tool for maintaining loyalty of the customers on products and services an organization offer (903). The ability of an organization to initiate, effect, and maintain market competitivene ss in its different areas of operation act as one of the most critical elements in supporting growth of loyalty by consumers through continuous services improvement. As indicated earlier, gaining competitive advantage is a notion that goes hand-in-hand with provision of high quality that consumers seek association with. Most management teams in organizations often seek to generate high customer loyalty in their products (Roy 80). Following its long time competitive advantage in Canada, Cirque du Soleil has assimilated sound customer loyalty from its entertainment customers. Its management team emphasizes that its ability to remain at the top has been anchored on high customer loyalty in all of its global operations (Croteau, Rivard Talbot 1). To recap it all, it is imperative to reiterate that the discussion in this paper has been based on the thesis statement that â€Å"the ability of an organization to generate and maintain a competitive advantage forms one of the most critical e lements in supporting its internal and external mechanisms for further growth and expansion†. From the discussion, it is evident that developing unique and differentiated competitive advantages such as effective relationship marketing, customer responsiveness, influence and communication are generic and vital for an organization that wants to succeed in the global competitive market. It is also clear from the discussion that other capabilities which companies should develop to lead in the market include innovative capacity, strategic flexibility, organizational learning and effective technology among others. It is worth noting that different authors have stated that a business needs to have a unique and differentiated capability to gain competitive advantage over others. However, as indicated by authors with different views, market trends have massively changed and businesses are going into partnerships and networks to augment their competitive advantages over others. The pape r has also examined Cirque du Soleil relationship marketing practice and noted that successful adoption of relationship marketing in the organization has enhanced its ability to establish long term relationships with its customers. Agha Sabah, Alrubaiee Laith Jamhour Manar. Effect of core competence on competitive advantage and organizational performance. 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