Study Of The Development Of Modernity Through A Tanzanian Sandal Pair Research Paper

Investigation Of The Development Of Modernity Through A Tanzanian Sandal Pair - Research Paper Example A thing made at a specific time contains qualities and data about that time. There is in every case some inborn importance to each thing. As expressed above, most networks particularly Africans utilized craftsmanship and workmanship like things to save authentic data. This sort of thing showed up in Africa during the thirteenth century. During this time, the sea and water bodies were the primary methods of doing universal exchange. Islamic religion had been set up along the beach front area. It very well may be said that the inalienable significance of this thing was to portray exchange as a type of modernization. Individuals had the option to get new thoughts from different places and utilize the thoughts related as far as anyone is concerned to make upgrades. As indicated by data from the historical center, Islam was a religion that was showed in the lifestyle as well as utilizing design and craftsmanship. This specific thing could represent the impact of Islam and furthermore the trading of thoughts through exchange. Shoes were made even before the thirteenth century, yet this is a shoe that utilized the accessible materials to think of something inventive. Already, shoes were made utilizing cowhide, however this thing is one of a kind in that they utilized ivory and wood. Tanzanian shoe pair was likewise arranged so that it also resembles an overstated impression. What could be named as exceptionally one of a kind in this pair of shoes is that it helped in spreading and guaranteeing the food of Islam in an object of decoration. This was significant in view of the pastoralist way of life of African people.the East African individuals; they needed to continue moving looking for creature field so the design was not a decent method of supporting the Islamic allegorical articulations. Each bit of thing for the most part has a concealed significance to it. It is made to pass on a

The Opening battle scene in Saving Private Ryan Essay Example

The Opening fight scene in Saving Private Ryan Paper In the couple of seconds going before the arrival of the boats at Omaha sea shore, we see the scene from an abstract Point-of-see high edge shot (POV high) which separates us from the scene and permits us to see a building up shot of the activity. We likewise observe the scene from a typical abstract POV shot; this incorporates the crowd and permits us to perceive what's going on as though we are really there. The main sound we hear is diegetic. The sound of the ocean is one that hints to a great many people quiet and harmony; it is cunningly utilized in this scene to make a momentary complexity between this quiet and the disorder of fight going to happen. The activity, in the primary couple of minutes of the film is reasonable. We start off with a Close up (CU) of a metal hedgehog (metal cross to stop tanks) and afterward go straight into seeing the arrival pontoons as though we were a traveler in one ourselves. We can see the troopers in different pontoons hunkered down attempting to stay away from the ocean splash and some that are heaving over the side of their vessel; either through dread, or nausea. The camera flicks to a CU of Captain Millers shaking hands. This greatly affects the crowd, since they understand the dread, and nerves that the fighters more likely than not been feeling before they went into fight. We zoom out of commander Millers face with the goal that we can see different fighters on the pontoon and their individual responses. We will compose a custom paper test on The Opening fight scene in Saving Private Ryan explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The Opening fight scene in Saving Private Ryan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on The Opening fight scene in Saving Private Ryan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer I saw that there were two primary reactions to the nerves that the fighters were feeling and this profoundly affected me; one trooper was eating a type of bread (as though it was his last supper) this represented to me that he expected either not to get back home from the fight or that he would eat something better later on when they praised; the subsequent response was to appeal to god or kiss a four leaf clover this demonstrates they felt that they would require divine intercession to win. As the arrival create entryways open, crap hits the fan; most fighters don't make it off the pontoons alive. We see the assailants from the safeguards perspective and see the way that the entirety of the English and American warriors are shot somewhere around the German automatic rifles. This emotional POV high point shot, proposes at the prevalence of the safeguards and their discharge power. We return to seeing the scene from an emotional POV. In franticness to escape from the pouring slugs, a few warriors hurled themselves off the sides of their pontoons. The camera follows these men, and because of the nonattendance of non-diegetic sound, the diegetic sound of the blasts and weapon discharge gets quieted. This adds a feeling of authenticity to the film, since Spielberg has conflicted with what we would ordinarily expect in a war film-rather than some sensational overlaying bit of music there is nothing. This in reality makes more dramatization to the film since it permits us to completely process the sounds that you would hear in the event that you did battle. Adding to the feeling of authenticity, Spielberg took a practically narrative style take in transit the main scene was recorded. By utilizing hand-held cameras Spielberg said that he had the option to film the sets a lot of like a newsreel camera man following troopers into war. By utilizing this strategy for shooting, the stun of war is uncovered to the crowd. As we see Miller show up out of the ocean, the camera eases back down, this permits us to take in the butchery that is evident on the sea shore front. Part route through the intrusion, commander Miller gets befuddled, due to stun, and the camera eases back down so much that it resembles seeing the fight in moderate movement, additionally the shade of the screen is cleaned out, adding to the dramatization causing the turmoil to appear to be a practically illusory state, which numerous different troopers would have entered also. The first non-diegetic is presented and a low whistle replaces all other commotion. We see one fighter from Millers abstract POV and the dread that the man is believing is depicted through how he is cringing behind one of the hedgehogs and crying to himself (in a condition of stun. ) We come back to a medium close up (MCU) of Millers confront and can consider the to be as he watches a few of his men pass on. The non-diegetic whistling ascends in pitch and stops out of nowhere as a trooper yells at him What do we do now sir? This inquiry uncovers the vulnerability of the warriors who were included at the clash of Omaha sea shore and by and by depicts a sentiment of authenticity. Mill operator recuperates from his disarray and requests his men to move out and clear the sea shore. With this little demonstration of re-declaration, the crowd is taken back to the frightful reality that is occurring around them. As the officers are moving out, Miller sees one fallen on the ground and chooses to attempt to drag him to wellbeing. A shell is shot and kills the man who he was hauling, yet additionally triggers the equivalent cleaned out confounded impact that occurred previously, this time anyway it spoke to shell stun. This is a reasonable occasion that would have occurred the same number of officers were briefly stunned by the uproarious blasts, to add to the authenticity, the camera focal point is showered by blood and mud by the blast simply like a typical warriors eyes would be. Mill operator rapidly stands up and makes a break to the ocean divider, a few people would consider this to be a demonstration of edginess, in light of the fact that the men who have just attempted to do that, have wound up being killed yet by some supernatural occurrence Miller makes it. He begins to hand-off to the remainder of his time a few requests. The camera see switches between the assailants abstract POV shot and the protectors emotional POV high edge shot. This permits us to see the fight from the two perspectives. Seeing the slaughter from the aggressors perspective permits us to feel the frenzy and dread that the warriors would have done, and seeing the fight from the safeguards perspective, we get a feeling of the simplicity of which the Germans slaughtered the English, this adds to the stunning idea of the film. Mill operator and his group continue to move along the sea shore until they are halted by and by adversary fire. Taking shelter behind a divider, we see (using a Long Shot-LS) that on the peak of a slope there are two Germans with automatic rifles shooting down at them. The LS shows us exactly how simple it was for the Germans to take out the rival side; they could fire from almost fifty feet away yet still reason destruction. By and by the stun that an assaulting gathering would have had is depicted through the ordinary activity. The utilization of customary activity, is seen in such a significant number of movies that it turns into a characteristic thing yet is as yet powerful now as it was the point at which it was first utilized. For instance in this specific film show is utilized all through the first observed Guns consistently execute by and large, Screaming methods you are in torment or terrified, and running implies that you are terrified or frantic. Each of these is utilized in the film to make a feeling of authenticity. The fight is transformed when a youthful Sniper marksman is sent into an effect cavity where he has an unmistakable taken shots at the two German Machine weapon administrators. We see a CU of the Snipers face and afterward promptly go to a LS of his casualty. This camera workmanship, permits us to completely value the expertise it took to pull off such a shot. This is adding another measurement to the film: Awe. Sparing Private Ryan shows us the grime, the clamor, the torment and the stun of war, leaving us with a feeling of wonderment for the individuals who battled to guard our nation in both the First and the subsequent universal wars. The diegetic sound of the expert rifleman rifle discharging adds to the authenticity since it hints finalism and a tidiness to death. As the fight closes, the camera flicks to a CU of Captain Millers shaking hands. This is a rehashed outline from before just this time the significance is totally unique. The shaking connotes alleviation that the fight is finished, and furthermore the ghastliness of what was yielded to do it. The camera zooms into an Extreme Close Up (ECU) of commander Millers eye and afterward to all the dead bodies deserted on Omaha Beach. This is secured by both diegetic and non-diegetic sound. The diegetic sound is that of the waves, which indicate harmony and quiet (the break after fight) and the sad cries of seagulls. The non-diegetic sound is a passionate, moving strings instrumental piece, this can indicate the lament, torment and pity that the troopers would have felt for their fallen friends. The platitude the ocean ran red, is actually enlivened and has a last effect of stun on the crowd. All in all, the initial fight arrangement of Saving Private Ryan was made both stunning and practical through the notorious pictures showed all through the scene and the demonstrations of magnanimity that are depicted through the characters activities. The principal scene affected me by and by. This was: I unequivocally feel for the warriors and their fallen companions, since this film has given me what they needed to experience to ensure my future. The jerky camera development made a feeling of authenticity and caused me to feel as though I were with the fighters at the skirmish of Omaha Beach. I additionally feel that the nonattendance of non-diegetic sound resoundingly me to take in the sounds that make up a battling officers world.

An Argumentative Thesis - How to Write a Thesis

An Argumentative Thesis - How to Write a ThesisAn argumentative thesis is not the kind of essay that you would write to win an argument or to receive any kind of attention. It is usually written in a way that makes it very difficult to refute and it is not necessarily a bad thing to write. This is usually the main reason why students take on such things, because they just like to argue and this seems to be their specialty. However, the truth is that the whole purpose of writing such a thesis should be to make the point and to give yourself a chance to discuss the issue.There are people who have differing views on many issues, so it is nice to be able to show the differences and present your different opinions. The same could be said about a dissertation. A thesis is typically used in order to present an argument that makes sense to the person reading it. However, there are some arguments that are very important to get across to a wide audience, so a thesis may not be the best way to go about that.The thesis need not be an argument, although a thesis does seem to be the best way to present it. For example, if you were discussing a new method for relieving stress, you would not want to just write an essay on that topic. Instead, you would want to bring together information on several topics that relate to the one topic that you are trying to explain.In most cases, a thesis will show the reader how an author came to a particular idea. This can be a valid and important part of the thesis process, because it shows that the author had something important in mind all along. If you do not follow through with a thesis that shows the reader what you were thinking, then your entire piece could be dismissed as mere opinion.Another example would be someone writing a dissertation on the health benefits of living on the east coast vs. the West coast. It would be nice to have a thesis that stated the argument, but at the same time, it would be nice to show that the writer had a generalized idea for his piece. In addition, it would be nice to have a thesis that included references to other related topics.One of the things you should do when writing a thesis is to link in various links from the article that you are discussing. However, you want to be sure that all of the information that you present in your work is meaningful and factual. If you are posting articles on the Internet, it would be necessary to give some credibility to the fact that the articles you are writing are being placed on the Internet. The article must be written with accuracy and you will have to present your writing in a manner that is persuasive.Writing a thesis requires that you gather together ideas and facts that you are going to present. However, don't just throw them together and expect them to fit together into a coherent whole. You also want to include other opinions and information that relate to the thesis statement. With that being said, you will want to make sure that th e thesis is one that is true and relevant to the issue that you are attempting to present.If you really want to write an argumentative thesis, the best way to do it is to start by stating a point of view. Then you will need to add information to support that point of view. In addition, you should include other opinions and facts that support the thesis that you are writing.

Managing Yourself on Time Management - 1285 Words

Contents. Page 3. Introduction. Page 4. Symptoms of Stress and Stress Support Systems. Page 5. Personal Objective. (SMART) Page 5. Statistical Evidence. Page 6. Conclusion. Page 7- 15 Appendix. Managing Yourself Introduction Managing yourself, or time management as it is also known, can be achieved in many ways. Once achieved, good or effective time management fast becomes a skill that others may wish that they had. An often asked question is What is Time management and how does it link to causes of stress. Time management is a skill that enables you to plan your tasks, to achieve the best possible results, in the time you have available. The World Health Organisations (WHO) definition, of work-related stress is the response people may have when presented with work demands and pressures that are not matched to their knowledge and abilities and which challenge their ability to cope. If you have the skill of effective time management, the advantages can be very precious indeed. These advantages will help you with work, home and health. Effective time management enables you to complete tasks in a timely fashion, increasing productivity, and reducing the possible need to work late. Effective time management also helps with team morale, as work tasks are planned in a timely, measured way, easing pressure. 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Booming Agriculture Mesopotamia, Gold Rush, and Potato Plant

The historical land of Mesopotamia significantly contributed to early civilization in relation to its close proximity to the Tigris and Euphrates rivers and rich fertile land it provided. The rivers offered the people of Mesopotamia fertile soil, irrigation water for crops and fishing, and also supplied an abundance of wild barley and wheat for food or could stored as a food supply. The first settlers of Mesopotamia learned to cultivate and harvest crops, which would provide a bountiful supply for food. This enabled the people to settle and create villages, which eventually led to larger communities and cities. People no longer had to move throughout the land hunting animals in order to feed but instead could live off the land and in†¦show more content†¦Though many centuries have past and the people of Mesopotamia are long gone, the civilized world continues to build from the adaptation of their systematical way of life. B. The Potato plant can be traced back many centuries and is thought to have originated in South Americas. The Incas in Peru were the first known to farm the potato. The Incas had learned to preserve the potato for storage by dehydrating and mashing potatoes into a substance called chuà ±u. Chuà ±u could be stored in a room for up to 10 years, providing excellent insurance against possible crop failures. (Chapman, n.d.). The popularity of this plant may be related to its relatively low maintenance in planted and growing. It also provides a good source of nutrition. The seeds or tubers of the potato plant are easily planted and or can be stored for use at another time. This provided farmers the ease or regrowth when potatoes supplies would begin to diminish. There are thousands of varieties of potatoes, which today can be found all across the world. In the 16th century, the Spanish Conquistadors brought the Potato back with them to Spain after their voyage to South America. In Spain it grew slowly in popularity and it was not long before the Potato made its way across Europe. Europeans also gradually gained acceptance of the Potato plant, as it was a good source of food and growing the plant was relatively low maintenance. As Potatoes spread across Europe, they eventually made their way

Secret Techniques for Essay Writing Topics for Children Only Couple of People Know

Secret Techniques for Essay Writing Topics for Children Only Couple of People Know Typically, a syllable is marked by means of a vowel sound. There are a lot of words which don't have a rhyme. MP3 music needs to be free. Because your complete poem is just 17 syllables, each word has to be carefully chosen to say precisely what you wish to communicate. How to Get Started with Essay Writing Topics for Children? Creative writing is a significant developmental skill for children. Vegetables could really be an excellent resource for fun stories. Exploring new things has ever been a wonderful entertainment for everybody. Children get to practise writing about various characters through this subject, and at the very same time they learn to create use of adjectives to spell out the superheroes they admire. Essay Writing Topics for Children Secrets That No One Else Knows About Also, it's important to select specific age group (target audience) ahead of writing. There's no harm g etting ideas from the many creative writing examples readily available online, provided that you use your discretion and make certain the writing is your own. Before students begin to write, it is a very good idea for them to earn a list of the points they would like to make to their readers. Therefore, it runs with good accuracy with no downtimes. Writing is an enjoyable way to pass the time for the two adults and kids alike. Creative men and women take a look at an identical thing as the rest of us and think unique thoughts. The Tried and True Method for Essay Writing Topics for Children in Step by Step Detail Music downloading is a well-known activity with both kids and grownups. If you wish to get to learn how a child sees himself or herself at a young age, you might want them to compose an All About Me essay. Yearly driving tests ought to be mandatory over a particular age. Cell phones shouldn't be used while driving. There's an eye-popping and jaw-dropping range av ailable for children, and that too, at inexpensive prices. You may also acquire a variety of discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. Just make it a point which you do not shop from a specific shop, because it's offering extremely cheap rates. You have to spend a certain sum of time sitting in the library or surfing the internet so as to discover some helpful data for your academic paper. Textbooks ought to be free. School tests aren't effective. Books ought never to be banned. You've got a favourite book, but your library doesn't have any copies of it. The Birth of Essay Writing Topics for Children Life is much better than it was 50 decades ago. Kids should have the ability to vote. Children should have to read more. They should be able to use cellphones in school. It is crucial to compose a book that kids are going to be able to remember easily. Otherwise, tell whether you want to get a brother or sister. Persuade your sister or brother to assist you talk your parents into something you would like to do. Write about your very best friend. School should occur in the evenings. Consider what might be broken. Every one of these ideas can be developed in a lot of ways. There are a couple of easy guidelines to follow as a way to be in a position to compose an excellent persuasive essay. Instead, follow these 3 suggestions to make sure you give your students a very good range of topics from which to pick. Try out a number of these topics. Therefore the excuse they're just kids doesn't really work when it has to do with writing a book for kids. Your teacher provides you with a list of words which don't have a rhyme. By these means, children are going to have opportunity to use their imaginations and bring them to life by making use of their words. They love pictures and there is no reason why this reality should be ignored when writing a book for kids. A superb story line is vital. You can select to develop a story depending on the life or adventures of different children. You still have to create interesting characters together with a compelling story. Write a story concerning this. Sport functions as a parallel to numerous pertinent problems that are observed in other regions of work and life. Yearly driving tests ought to be mandatory for the initial five years after obtaining a license. Year round school isn't a good idea. Think of how folks obtain their news today. This list of topics may offer a notion that you could get excited about. Everybody should have to exercise daily.

On Our Way free essay sample

Will Rogers once said, â€Å"If you want to be successful, it’s just this simple. Know what you are doing. Love what you are doing. And believe in what you are doing.† When determining the laws of life that appealed to me, this quote emerged in my mind. The rising generation has the potential for great things, but in order to achieve that high of capacity, they need perseverance, direction, and self-reliance. I recall walking into my classroom on the first day of kindergarten knowing for certain that I wanted to become a teacher just like all the other young girls in my class. But as I grew older, I became more passionate about the world of medicine and caring for people. About two years ago, I read a book that I had recently checked out at the library that a friend recommended. It was called All the Light We Cannot See written by Anthony Doerr. The novel takes place in France during World War II and is centralized around the life of a blind French girl named Marie-Laure LeBlanc and an eighteen-year-old German boy named Werner Pfennig. Reading this story about determination and destiny led to a turning point in my life. Throughout the war, both Marie and Werner feel as if they have no control over their lives. However, after the two characters meet and realize how alike they are, they become stronger and begin to take control of themselves. As I was reading this, I felt as if I should take action in my own life and the first step in doing that would be to find something that I am interested in. After searching for about a week with no luck, I happened to walk in on my mom watching the T.V. show Scrubs. Interested, I sat down next to her and began to watch. When the episode finished, I realized I had found what I had been seeking the entire time. I had not just been looking for a hobby or interest, I had been looking for a p urpose to strive for and I had found it. My mind filled with endless possibilities that only grew larger as I learned more about health and the body. As I continued to take educational opportunities working towards my career in medicine, I realized I needed perseverance. Dedicating my time to my school work and not giving up brought me great rewards throughout the years and it continues to do so. My plans to study with my career goals in mind throughout 9th to 12th grade continue to develop and evolve because of my persistence in looking for a variety of health classes and programs offered at school and online. The ability to endure to the end and stay determined can assist one in the process of going above and beyond in education and life. As I finish off my freshman year at Mountain Pointe High School, I remain diligent preparing for the future by saving money, participating in extracurricular activities, and working hard to earn good grades. One day while we were driving to a friend’s house, my mom decided to take an unknown shortcut to reach our destination quicker. That risky shortcut took us to the wrong place and we ended up becoming lost. We became increasingly angry with one another as more time went by. Frustrated in our attempts, we decided to always have direction and a goal in mind before we began driving in order to prevent a situation like it from happening again. Having objectives to work for will prepare one for the road of life where the ultimate destination is success in doing something loved. Although people may not realize it, everyone is in control of where their car on the road of life ends up. We are the ones turning the steering wheel and putting our feet on the pedals. Every once in awhile, our foot will slip off the gas and hit the brake by accident, but learning from our mistakes is a part of life. If a person knows where they are going and has confidence not only in the direction, but in their abilities as well, then they will reach success. It is true that we can all get a little lost along the way sometimes, but that is what setting goals is for. They act as GPS’s in our lives to help us get where we want to go. Setting objectives to achieve in my life encourages me to take advantage of opportunities that will prepare and send me in a medical career direction. For example, I am planning on attending a Summer Scholars Nursing Program at ASU this summer and taking anatomy and physiology classes during my sophomore year. I hope to have the pleasure of becoming a nursing assistant before my graduation in 2020. As I walk down the aisle to receive my diploma senior year, I imagine starting a new chapter in my book of life. This chapter tends to be full of difficult choices, new surroundings, and plenty of self-reliance. About a year and a half ago, I learned the true meaning of relying on yourself. My mom unexpectedly ended up in the hospital for several days and my younger sister and I were left alone. During that period of time, we were forced to cook our own meals, do our chores without being asked, and comfort each other when we were feeling stressed or unhappy. It was very difficult dealing with schoolwork, worrying about our mom, and taking care of our home all on our own. But learning to depend on ourselves is a large part of preparing for the future and my sister and I learned that early in life. Gaining an understanding of these lessons was another target I hoped to accomplish before completing high school and I did. Not learning this principle causes people to be less productive a nd to become oblivious to the value of work. Knowledge, self-discipline and an increased amount of self-worth can be received if one learns to become self-reliant. I believe that this generation has the potential to change the world if they learn the importance of perseverance, direction, and self-reliance and how it can impact lives in the future. Possessing these traits and living by these laws will encourage people that they are on their way to remarkable things.

Napoleon and Snowball (Animal Farm) Essay Essay Example

Napoleon and Snowball (Animal Farm) Essay Paper George Orwell’s Animal Farm is an allegorical novel that reflects events such as the Bolshevik revolution. the economic reform by Trotsky the Russian dearth in 1921 and during the Stalin epoch before the Second World War. The pigs represent the communist leading. and the remainder of the animate beings on the farm typify the different parts of Russian society and how the communist coup detat of Russia affected them. Two chief characters. Snowball and Napoleon ( who symbolize Trotsky and Stalin ) . engages in a political battle. as both of them wanted to hold the power to take all of the animate beings. Although Napoleon wins the battle in the terminal. Snowball’s political scheme is better than the corrupted leading of Napoleon. We will write a custom essay sample on Napoleon and Snowball (Animal Farm) Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Napoleon and Snowball (Animal Farm) Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Napoleon and Snowball (Animal Farm) Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Snowball cares more about the living status of the animate beings. Compared to Napoleon. Snowball knows the significance of â€Å"Animalism† . which is animate beings are equal and it should take the animate beings to a better life. Snowball is interested in reading all sorts of books to enrich his range of cognition to do the animate beings work easier. For illustration. he declares the windmill thought from a book of the Jones. Besides Snowball is really courageous ; he has studied the book of Julian Caesar and successfully led through the Battle of the Cowshed while Napoleon was concealing himself in the barn. Snowball has an intelligent and friendly character. Unlike Napoleon. Snowball neer forces person to hold with his thoughts. Alternatively. he is good at explicating how his ideas work and persuades all the animate beings to believe and swear his thoughts. Unlike Napoleon. Snowball does non necessitate Squealer’s aid. he can make the explicating portion all by himself. Bonaparte has his ain ways to command other animate beings such as the Canis familiariss and Squealer but Snowball has different manner which is the commissions. Snowball seems to work better within the political system. Bonaparte goes around it. Napoleon. for case. he understands the function of force in political control and uses his attack Canis familiariss to throw out Snowball from the farm. Napoleon seems to hold a powerful. egoistic desire for control. while Snowball seems to believe of himself as a mastermind who should be the one to steer the farm toward success. Snowball is the lone 1 who knows the existent significance of â€Å"Animalism† . and he is seting out true attempt to do the populating criterion of the animate beings better than earlier. and insists everyone is equal. After the expel of Mr. Jones. the Animal Farm is supposed to be democracy. all of the animate beings should make up ones mind how to make things together. any one animate being to lift to greater power than any other would go against that ideal. and do Animal Farm indistinguishable from a human farm. On the other manus the lone thing that Napoleon thinks approximately is how to derive more power and personal benefit from the farm. Snowball ever comes up with some long-run programs and on the other manus Napoleon can merely come up with some short-run programs. In decision. Snowball’s political scheme is better so the corrupted leading of Napoleon.

Competitive advantage and relationship marketing

Competitive advantage and relationship marketing Introduction The ability of an organization to generate and maintain a competitive advantage forms one of the most critical elements in supporting its internal and external mechanisms for further growth and expansion. Benderly posits that high market competitiveness acts as an indicator of an organization’s progress and assessment in comparison to others dealing with same products (30). Besides, as this paper analyzes using Cirque du Soleil, relationship marketing is an effective means of maintaining, developing and establishing market relationship with consumers. It has been hailed as one of the most effective ways through which businesses can achieve and sustain competitive advantage. Competitive advantage The concept of competitive advantage has its roots well entrenched in the historical era of industrial revolution when demand for markets and increasing focus on quality became critical.Advertising We will write a custom critical writing sample on Competitive advan tage and relationship marketing-Cirque du Soleil specifically for you for only $16.05 $11/page Learn More However, Suliyanto and Rahab indicate that the concept became more profound with the development of globalization and intensification of international trade which further diversified its overall scope in view of production and consumption of different products and services (136). The concept of market competitiveness has further been intensified by the onset of information technology which strongly links market with the management and production units in the society. In his article Anatomy of competitive advantage: a select framework, Ma points out that â€Å"competitive advantage arises from the differential among firms along any dimension of firm attributes and characteristics that allows one firm to better create customer value than do others† (709). His argument hinges on the view that consistent provision of superior value and high quality products to consumers is an attribute determined by a firm’s ability to establish strategic business decisions as well as strategic capabilities. Due to intensive competition and increasing uncertainty, companies that have sustainable advantage make tremendous gains because they have competencies and resources that are non-substitutable and unique that their competitors lack. Agha, Alrubaiee and Jamhour concur with Ma’s argument and posits that through these, successful organizations have maintained customer satisfaction, achieved overall strategic goals and increased their production processes (200).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, capabilities have these companies have been witnessed in the manner in which they have combined organizational knowledge, integrated technology and coordinated production skills in provision of value. Aremu and Bamiduro point out that the affect of relationship marketing in developing and sustaining competitive edge has from ancient times grown to become hyper-competitive through established relationships between suppliers, buyers and sellers (211). Different businesses have for along period of time developed unique and different customer relationship capabilities that have aided them in gaining a competitive edge over their competitors. This relates with Ma’s argument in the sense that the uniqueness of a firm in carrying out relationship marketing is an attribute which adds customer value. However, it is imperative to note that an inception of great directional change has been witnessed in the past decade in both marketing practice and theory. David and Motamedi point out that this genuine paradigm shift has been termed by marketing analysts as a move towards relationship marketing which as a concept encompasses relational marketing, working partnerships, relational contracti ng, co-marketing alliances, strategic alliances, symbiotic marketing and internal marketing (369). Their argument, which adds another angle to Ma’s position, indicates that competitive edge can also be attained through partnerships. In fact, currently in global business, the practice of predatory and flat out competition is over and has been replaced by collaboration between companies both at local and multinational level as gaining a favorable competitive edge requires that businesses cooperate. Lyndall Urwick, an influential thinker and consultant in business management argued from the business reengineering theory’s perspective that relationship marketing is a shift adopted by businesses intending to establish long-term relationships that are mutually satisfying with key-parties such as distributors, suppliers and customers for mutual gain and to retain them in their businesses.Advertising We will write a custom critical writing sample on Competitive advanta ge and relationship marketing-Cirque du Soleil specifically for you for only $16.05 $11/page Learn More His argument echoes Ma’s argument on competitive advantage in the sense that relationship marketing creates a mutual bond that connects a company with suppliers, distributors and customers while ensuring that they all benefit. However, the uniqueness of attributes and characteristics must not be different for a company to gain a competitive edge because relationship marketing also extends to partnerships with other business to gain resources and boost performance. Gilaninia, Shahi and Mousavian point out that effective relationship marketing companies have arisen within functionally specialized organizations, and have networks whose interrelationships are not only driven by norms, but are coordinated and held together by organizations whose marketing methods are based on trust, commitment and sharing. Cirque du Soleil Cirque du Soleil is one of the fastest growing entertainment companies in Canada based in Quebec (David Motamedi 369). Its unique attribute in relationship marketing has been one of the most notable core competencies that have made it successful since its inception in 1984. As an entertainment company, it has been able to achieve some stable competitive edge via building of its customer loyalty through provision of quality shows, products and services. It is worth noting that building customer loyalty and retention has been identified by many scholars and practitioners in relationship marketing as a major requirement in successful selling and building of brand or image of a business. David and Motamedi points out that Cirque du Soleil has invested in developing strategies for creating customer loyalty and retention through its effective leadership properly so that it does not miss out on significant marketing share against other market competitors (370). The latter explains why it is putting more emphasis in building e ffective communication strategies for the purpose of developing customer confidence, retention as well as loyalty.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has been able to retain its customers by developing an effective and efficient visionary planning as well as strategic customer relationship management in order to eliminate weak customer relations which often lead to dysfunctional organizational behavior and low profitability. In their publication, Patsioura, Malama and Vlachopoulou point out that recognizing factors that motivates customers to buy products or services is an important step in understanding the brand switching behavior of customers as well as their loyalty (80). Most customers of Cirque du Soleil have shown their loyalty to this company through repeat purchase of their entertainment services, preference and commitment to their shows. Kaj Storbacka, Tore Strandvik, and Christian Grà ¶nroos point out in their loyalty business model that when there is lack of relationship marketing, customers may fail to be satisfied by products and services and hence be unsuccessful in showing important components such as an inten tion to re-buy, a liking towards a brand preference due to superior qualities of a brand (Croteau, Rivard Talbot 1). However, customer loyalty and retention can be realized in a business environment where strategic relationship marketing is unique and differentiated and where it is being done with the help of effective communication to obtain feedback. Cirque du Soleil has been very effective in applying various unique relationship marketing methods which include the use of technology and social media marketing as a viable relationship marketing tool largely due to its flexibility and viability in reaching out targeted market (Croteau, Rivard Talbot 1). Relationship marketing through improved quality of goods and services Attainment of a competitive edge has been considered to have massive implications on products and services being released to consumers in the market. As Dickinson indicates, the notion of market competitiveness is laden with a sense of high quality products in the society (10). With the notion of increased products value being progressive, consumers enjoy high quality products and services at all times and at the correct prices. Due to the need to maintain high quality services in the nation, Cirque du Soleil has sought to expand to other regions in the world as part and parcel of seeking new markets and expanding its level of operations and therefore improve the degree with which the various needs of its customers can be met. It has also done this with an intention of maintaining its status amidst the fast growing industry (Croteau, Rivard Talbot 1). Relationship marketing assists in building greater customer loyalty In their view, Aghoubi, Doaee and Ardalan observe that the relationship marketing practice of a business in the global market acts as a critical tool for maintaining loyalty of the customers on products and services an organization offer (903). The ability of an organization to initiate, effect, and maintain market competitivene ss in its different areas of operation act as one of the most critical elements in supporting growth of loyalty by consumers through continuous services improvement. As indicated earlier, gaining competitive advantage is a notion that goes hand-in-hand with provision of high quality that consumers seek association with. Most management teams in organizations often seek to generate high customer loyalty in their products (Roy 80). Following its long time competitive advantage in Canada, Cirque du Soleil has assimilated sound customer loyalty from its entertainment customers. Its management team emphasizes that its ability to remain at the top has been anchored on high customer loyalty in all of its global operations (Croteau, Rivard Talbot 1). To recap it all, it is imperative to reiterate that the discussion in this paper has been based on the thesis statement that â€Å"the ability of an organization to generate and maintain a competitive advantage forms one of the most critical e lements in supporting its internal and external mechanisms for further growth and expansion†. From the discussion, it is evident that developing unique and differentiated competitive advantages such as effective relationship marketing, customer responsiveness, influence and communication are generic and vital for an organization that wants to succeed in the global competitive market. It is also clear from the discussion that other capabilities which companies should develop to lead in the market include innovative capacity, strategic flexibility, organizational learning and effective technology among others. It is worth noting that different authors have stated that a business needs to have a unique and differentiated capability to gain competitive advantage over others. However, as indicated by authors with different views, market trends have massively changed and businesses are going into partnerships and networks to augment their competitive advantages over others. The pape r has also examined Cirque du Soleil relationship marketing practice and noted that successful adoption of relationship marketing in the organization has enhanced its ability to establish long term relationships with its customers. Agha Sabah, Alrubaiee Laith Jamhour Manar. Effect of core competence on competitive advantage and organizational performance. International Journal of Business and Management, 7.1 (2012): 192-204. Aghoubi Nour-Mohammed, Doaee Habibollah Ardalan Argavan. The effect of emotional intelligence on relationship marketing. Interdisciplinary Journal of Contemporary Research in Business 3.5 (2011): 901-905. Aremu, Mukalia Bamiduro, Joseph. Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management 7.1 (2012): 205-213 Benderly, Beryl. Staying number 1. ASEE Prism, 21.5 (2012): 30-33. Croteau Anne-Marie, Rivard Suzanne and Talbot jean. Visioning information technology at Cirque du Soleil. Int ernational Journal of Case Studies in Management 1.3(2006): 1. David, Robert Motamedi, Amir. Cirque Du Soleil: Can It Burn Brighter? Journal of Strategic Management Education, 1.2 (2004): 369-382. Dickinson, Barry. The role of authenticity in relationship marketing. Journal of Management and Marketing Research, 8 (2011): 1-12. Gilaninia Shahram, Shahi Hasanali Mousavian Seyyed. The effect of relationship marketing dimensions by customer satisfaction to customer loyalty. Interdisciplinary Journal of Contemporary Research In Business, 3.4 (2011): 74-84. Hao, Ma. Anatomy of competitive advantage: a select framework, Management Decision, 37.9(1999): 709 – 718. Patsioura Fotini, Malama Eleonara-Ioulia Vlachopoulou, Maro. A relationship marketing model for brand advertising websites: an analysis of consumers perceptions. International Journal of Management, 28.4 (2011): 72-92. Roy, Martin. Sustainable design for circus big top. ASHRAE Journal, 48.9 (2006): 78- 81. Suliyanto, Sul iyanto Rahab, Rahab. The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises, Asian Social Science 8.1 (2012): 134-145.

Policy making Essay Example | Topics and Well Written Essays - 500 words

Policy making - Essay Example This therefore makes Canada’s healthcare system evenhanded for most of its citizens as most medical facilities costs are subsidized. Conversely, privately run healthcare systems in the US substantially injure the effective delivery of services for citizens (HealthPAC online n.d). According to the National Bureau of Economic Research website (n.d) the US healthcare systems spend a superior percentage of its GDP on healthcare totaling to 16 percent. However, Canada spends much lower percentage at 10.4 percent. This arguably helps in the proper provision of healthcare services. Additionally, Canada unlike the United States performs better in healthcare provisions measures namely rates in infant mortality and life expectancy. The US practices closed systems on grounds that they operate privately. This amplifies the fissure between the upper and low class citizenry. For example, most patients are locked out of the healthcare facilities because of high costs of services and inappropriate insurance systems. Conversely, an aspect of an open system of healthcare is evident in Canada since the operations in the healthcare system are delivered by the government thus subsidizing the cost for many nationals. Policymaking helps in the collective, efficient and transparent provision of services in any sectors of the economy and proper adherence to the same helps in the overall success of the policymakers and citizenry in general. Healthcare system is without doubt vital in the reduction of mortality rates thus emphasis on proper healthcare payment is a good reformation strategy. Nurses remain critical ingredients in the healthcare profession, proving the necessary services that doctors are not able to do. In this regard, proper remuneration is paramount ensure the safe running of the healthcare services in any given country. However, the remuneration packages should not compromise the effective

Langauge structure Assignment Example | Topics and Well Written Essays - 2000 words

Langauge structure - Assignment Example Arabski (1979 pp.135-143) says that making errors is part of the process of acquiring a language and is mostly influenced by transference and simplification. English and Arabic languages are different in many ways and as expected Arab speakers encounter many phonological, morphological and semantic problems when learning English. Arabic speakers do not recognize how to use adjectives in sentences. This is because in Arabic adjectives come after the noun whereas in English adjectives come before the noun. Most Arabic speaks erroneously transfer their knowledge of adjectives during the course of learning English (Cruse 1986 pp.40). This paper will discuss how Arab speakers struggle using adjectives while giving specific learner errors. The discussion will focus on some published language teaching material and it will analyze, compare and evaluate these errors. Project Description Theoretical Framework Studying errors second language learners make is a field that has created a buzz amon g linguists. Several theories have been advanced, and one such theory is the Contrastive Analysis This is a process that explains the comparative aspects of the Mother tongue (MT) and the Target Language (TL). James (1998) provides examples for instance consonant clusters, tense and comparison of the form and meaning of the two languages. This according to Fries (1945) is supposed to determine the oddities that result to interference and error. The reason being a second language learner may find some aspects of the target language easy to learn and others hard. The assumption second language learners make is that it will be easy to learn those aspects that are similar to their native language and very difficult to learn those aspects that are different from their native language. Contrastive Analysis has been conducted on many languages. Khuwaileh and Al Shoumali (2000) studied the writing of Arabic learners of academic English. He was focusing the frequent errors on coherence tense errors, lack of cohesion and parts of speech errors. The study compared the Arabic language and English. Bataineh (2005) investigated the problems Arab learners of language and translators’ encounter when translating Arabic sentences. The focus was on articles. Contrastive Analysis has faced some criticism and thus other theories emerged to fill the gap. The theory advocating for the existence of a â€Å"psychological structure latent in the brain† brought in the idea of Interlanguage (IL) seen in the process of learning a second language. Selinker (1972 pp.209-231) claimed that second language learners created some interim grammars in trying to achieve the target language but this vocabulary changes depending on the task of extraction and the context. IL is influenced by Transfer of training, Language transfer, Strategies of second language communication, Overgeneralization and Strategies of second language learning. As it is impossible to acquire a second language w ithout making errors, many linguists have invested time and resources in analyzing errors and why they occur. There are several reasons for studying errors. According to Corder (1975 pp.122-154) errors can tell a linguist how much a second language learner has acquired and what other aspects of the language require to be emphasized. Also as, James (1980) put it, errors are also markers of how the process of acquiring a second

Reducing HIV Stigma Among Nursing Students

Reducing HIV Stigma Among Nursing Students 1 The journal article being critiqued is a study of HIV stigma and a study’s intervention at reducing that stigma among nursing students. First, stigma is introduced, the type of stigma’s seen with HIV, and then how those are interpreted in nursing practice. The purpose of the study was to reduce HIV stigma in nursing students through a dynamic course given at a nursing school. The article will be reviewed, analyzed, and critiqued in its significance as a research source and implementation value. A study was carried out by the University of California in India, at a nursing school in a city where HIV prevalence was high. This study consisted of a curriculum, and 91 nursing students. The class was focused on educating and reducing different stigma-influencing measures of HIV. The sample received a pre and posttest that served as the main set of data for how the class influenced the student’s HIV stigma. Statistics was used to evaluate student response data in its measures of standard deviation and confidence intervals. These measures helped the study in deciding whether student answers were significant, or how effective their class was on reducing HIV stigma. An HIV stigma is something that can alters one’s view of a person with HIV that is based on some cultural or social belief. The study believes that stigma can devalue or interfere with care for a person with HIV. This commonly effects people who are drug users, sex workers, or of the male homosexual population. It not only affects a nurse’s care, but also the patient’s motivation to seek care. The study states, â€Å"HIV stigma is considered to be among the greatest impediments to effectively combating the global HIV epi- demic.† There is instrumental and symbolic stigma, which includes misconceptions about transmission and attitudes or beliefs towards the previously stated populations commonly believed to have HIV. The method of this study was at a nursing school in India, St John’s College of Nursing. Second year, English speaking students were the sample group. They were given information about what the study was going to test and signed informed consent to participate. The control group was 46 people, and the intervention group was 45 people. The course was focused on the two types of stigmas previously mentioned and offered on session on instrumental stigma, which included knowledge, fears, epidemiology, transmission, prevention and proper use of PPE. The second session was on symbolic stigma and had a speaker come and talk about their experience with HIV and HIV stigmas. The control received no intervention. A questionnaire was given before and after the interventions that assessed student’s symbolic and instrumental stigmas. They were asked questions like their gender and age, prior care for a person with HIV, their attitudes, misconceptions, fears, discrimination, and so fo rth. The topics of the questionnaires tested demographics, experience with persons with HIV, knowledge of HIV, endorsement of coercive measures, worry about HIV infections, blame, and intent to discriminate. This is included true or false, with different right and wrong misconceptions or truths about HIV. They were tested on whether they agreed with certain statements like mandatory testing, right to refuse an HIV patient, to marry, have children, etc. One question asked if the student blamed people with HIV for their disease or thought they deserved it. There were multiple-choice questions about medication administration and blood draws and precautions to take that tested the student’s intent to discriminate. Each section had a few questions that was intended to test the students aptitude in that subject area. All participants were female and between 18 and 29 years old. Results were found to be significant. Post-intervention found many changes from the baseline that showed a reduction in stigma based on previous definitions. There was a lower percentage of misconceptions in the intervention group compared to the control group. Participants who had preexisting discrimination among people with HIV lowered with a question regarding medication administration, but did not lower with regard to drawing blood. There were a slightly lower number of people who worried about transmission of HIV but were not statistically significant when compared to the control group. On average about 95% of students believed the session was helpful and would change their care towards a person with HIV. About 40% of students were embarrassed to reveal their opinions about it. The questionnaire taken before the intervention showed that the students had a fairly high HIV stigma. Compared the post questionnaire, control group, and preceding results, a conclusion that the course â€Å"showed promise† in lowering stigma of people with HIV was perceived. The questionnaire showed that students had high levels of â€Å"intent to discriminate while performing nursing duties.† In the study it says this may be because of lack of experience. Also students said that people with HIV were blamed for their disease if it was through drugs or sex and believed mandatory testing of sex workers and male homosexuals was called for. One of the biggest findings of this questionnaire was that there was seen to be a lack of knowledge among nursing students in transmission of HIV, blame of persons with HIV, discrimination in a professional workplace, and calling of coercive measures. This shows high stigma levels, which were akin to high discrimination levels of peopl e with HIV. After the course however, it was shown to be effective in giving students more knowledge base for HIV stigma across many dynamics. The post questionnaire showed fewer misconceptions, less blame, and decreased discrimination. Not all data deemed to be statistically significant, but the data that was significant still deemed the course in reducing HIV held promise. It might be more effective with a larger sample that also included male nurses, varying ages, and varying schools. It is significant that this study used a â€Å"convenience sample† of people that were readily available and in a high prevalence HIV area. Taking the study to various states, cities, and people of different cultural and moral values would make this study more significant in it’s actual effectiveness in reducing HIV stigma. Future continuation of this study should look at various population content and high numbers of people, mainly. All measures used to define stigmas, assess stigma levels, and test prejudice was based on a previously developed theoretical model of HIV that had been formulated in India. The definitions and guidelines of the curriculum seemed to be well defined and showed a good possibility of being standardized for larger sample size testing. They were also easy to understand and interpret. The questionnaire was a successful evaluation too l for this study (with 29 questions) and was well defined in the article. It might also benefit this study to try different methods of evaluation other than only using a questionnaire survey technique. It may even be interesting to compare the nursing students results with already registered nurses, experienced nurses, doctors, UAP’s, and patients/civilians. This study is very important to nursing care today. HIV stigma is prevalent and something that is seen daily. Marginalized groups such as homosexual populations, female sex workers, and drug users should not be stigmatized from the moment they enter a hospital or become a patient, that is something they do experience as not only a marginalized group, but also the select few with HIV. Nurses are the basis of these patients’ care and need to be able to give care without bias or discrimination. This requires evaluating ones own beliefs of this stigma. A course that helps nurses through this process while also giving them a dynamic educational and experiential background of stigma’s, transmission, and persons with HIV would be extremely helpful to that patients care. Anything that can help nurses become better, give more effective care, and be more sensitive to others cultures, beliefs and illness is helpful to the medical field, and more importantly, helpful to the patient s healing and disease process. Personally, I believe that people with HIV are stigmatized well beyond due cause. Yes they have an incurable disease, and it can be transmitted through blood, which we deal with a lot as a nurse. But we still need to be professional and give proper care. A person with HIV is something that has been very popular to stigmatize, especially in our social and cultural society in the United States. Even I realized I hold some of these beliefs as I read this study. It is important as a professional, and as a nurse, to make sure we hold everyone to the same standard of care and give continuity in our nursing process. If this course was available to me it is definitely something I would be interested in taking. It can only help me to become a more effective and sensitive nurse to a patient with HIV and it is something that could easily be added into hospital orientation. It would be great to make it available to all staff and be more knowledgeable and less discriminatory against those with HI V and the marginalized population we target when we have an HIV stigma. This study is really just the tip of the iceberg on the subject of reducing HIV stigma, but I feel it’s the step in the right direction and could be vital in finding a way to resolve prejudices against HIV. Citation List 1. Shah, S., Srinivasan, K., Perumpil, S., Ekstrand, M. (2014). Reducing HIV Stigma Among Nursing Students: A Brief Intervention. Western Journal of Nursing Research, 36(10), 1323-1337. Retrieved October 19, 2014, from Sagepub.

Slave Trading Essay -- Slavery

â€Å"African slavery is the corner-stone of the industrial, social, and political fabric of the South; and whatever wars against it, wars against her very existence. Strike down the institution of African slavery and you reduce the South to depopulation and barbarism.† –Lawerence Keitt, South Carolina Congressman, 1860 Slave trading dates back to ancient times, but it did not become popular until the fifteenth century when the Portugese began engaging in slave trading for profit. The colonization of the Americas brought about a new wave of slave importation in the late seventeenth century. A large percentage of the indentured servants and Native Americans were dying from diseases bought to the land by Europeans, and the American colonists were forced to look elsewhere for laborers. They discovered that African Americans were virtually immune to tropical diseases, cheap to import, and were experienced agrarians, so they championed slavery under the premise that African Americans were inferior to their own race. Because slaves were cheap, it was much easier for a planter to work a slave to his death and replace him with another than to treat him well. By the end of the seventeenth century, African American were being imported to the Americas and sold to planters by the thousands. Slavery, indeed, bec ame the â€Å"cornerstone† of America’s economic success. Without the grueling labor of the slaves, the booming sugar, rice, cotton, and tobacco industries would have ceased to exist in the New World. As the Americas evolved from a simple farming society into an agricultural stronghold, settlers became more and more dependent on slavery. By the mid-eighteenth century, slaves vastly outnumbered colonists. During the seventeenth, eight... ...audah Equiano or Gustavus Vassa, the African, Written by Himself, volume 1, 70-88. Thomas Clarkson, The History of the Rise, Progress, and Accomplishments of the African Slave Trade by the British Parliament. Ibid. Ibid. Equiano, 70-88. Ibid. Solomon Northup, Twelve Years A Slave, 78-82. Equanio, 70-88. Ibid. â€Å"Management of Slaves, &c,† The Farmer’s Register: A Monthly Publication Devoted to the Improvement of the Practice and Support of the Interests of Agriculture 5, 10 May 1837, 32-33. Ibid. Samuel G. Howe, in John W. Blassingame, Slave Testimony, American Freedmen’s Inquiry Commission Interviews, 386. Ibid. Howe, 385. Ibid. Howe, 386. Joint Select Committee Chairman, Testimony Taken by the Joint Select Committee to Inquire Into the Condition of Affairs in the Late Insurrectionary States, volume 1, 1862, 411-412. Ibid. Ibid.

Gillette Case Essay

President, new business development, Gillette Safety Razor Division (SRD) Problem: Ralph needs to achieve company targets for earnings growth for his division by developing a new business product. Ralph has commissioned an extensive investigation into the blank cassette tape market and he views this market as poised for substantial growth and opportunity over the long-term range of ten to fifteen years. Ralph feels that his division is well positioned to enter the market through utilization of its many core strengths. Market Overview The current blank tape market segment has many weaknesses, such as, lack of widespread distribution, lack of media coverage, poor product display and packaging, and lack of a true market leader. These weaknesses in the blank cassette tape market are all areas where Gillette has developed strong core competencies in their Safety Razor Division. The blank cassette tape market is segmented into three distinct product markets: Professional quality, Standard Quality, and Budget Quality and within those segments there are recording lengths of 30, 60, 90 and 120 minute cassette tapes. Bingham’s consultants have focused on the 60-minute cassette tape market in particular. Gillette Safety Razor Division Decisions Gillette has four product options: 1. ) do not enter market. 2. ) enter professional tape market 3. ) enter standard tape market. 4. ) enter the budget tape market. The professional quality market offers the greatest margin on products, but it is also the smallest segment in the market. The professional segment will also have the most competition as more established tape makers enter the market. As such, the fierce competition may potentially saturate the market and decrease the margins on these tapes and make it less appealing in the long run. Alternatively, standard tape market has moderate margins, but is a highly growing segment and is ready for a market leader, such as a company like Gillette. Lastly, the budget market has the lowest profit margins, the highest volume sales, but also requires a high volume of sales in order to be profitable due to the significant fixed costs associated with manufacturing. Gillette’s manufacturing constraints make it difficult for Gillette to enter the budget product market and Gillette would not want to damage its brand name by affiliating with a lower end product such as the budget quality tapes. (See appendix for quantitative analysis) Recommendations & Conclusions The Gillette Safety Razor division should enter the Standard Quality 60-minute cassette tape market and target the teenager and student market as it is a growing segment and offers much potential. Gillette should distribute the tapes using their established channels and wholesalers. Gillette should promote this new line through an aggressive advertising program as a high standard quality tape free from the defects of budget cassette tapes and with greater quality than the average standard tape. Gillette should leverage its brand name to promote the quality and value of these tapes. Gillette’s pricing for the standard quality tapes should be priced at the regular retail price with the design that consumers will choose Gillette’s product and pay more than the discounted brands due to Gillette’s high quality and brand name. In this scenario, Gillette’s monthly break-even quantity would be 518,758 units and it would make a monthly profit of $92,867 if it conservatively sells 750,000 units/mo. in year one. Annualized, the company’s net profit would be $1,114,400 at 9,000,000 units sold. Â  

Essay about 80s Music - 890 Words

Music and the Eighties One of the best known decades for music was the eighties. During this generation, there were a number of landmark events. This decade set a standard for music to evolve from for years to come. One of the most recognized advancements was Mtv. It was first debuted on August 1, 1981. This gave way to the first video jockey (VJ). A video jockey was someone who announced videos and told a brief synopsis of the band. Mtv was an outlet for music videos and a gateway for musicians to get their music to the fans. When it first aired at 12:01 am, the first words were, â€Å"Ladies and Gentlemen, rock and roll†. The first video played by Mtv was, â€Å"Video Killed the Radio Star† by The Buggles. The digital phase wasn’t†¦show more content†¦Mtv has been going strong for almost 30 years. In the beginning, they were told they played too many videos, now they are known for not playing enough videos. Mtv also made way for many music shows. Because of its recognition, more music videos were being played by other stations. Some of these were HBO’s Video Jukebox, WTBS aired Night Tracks, ABC came out with ABC Rocks and VH1 got its start. There was a lot of history making events in the eighties with music. In 1980, the legendary John Lennon of the Beatles was murdered. On May 11, 1981, the popular Reggae music star, Bob Marley died. In 1982, Michael Jackson’s album, Thriller is released. In 1983, the first music CD is sold. In 1984, Marvin Gaye dies, Prince’s first film, Purple Rain is debuted, Michael Jackson gets burned in a Pepsi commercial and Tina Turner makes a comeback. In 1985, Whitney Houston releases her first album and the popular song, â€Å"We Are the World† is produced. In 1988, music CDs outsells vinyl records. In 1989, Milli Vanilli wins the Best New Artist Grammy and then has it taken away because they were caught lip synching. It’s hard to talk about music today without bri nging up music from the eighties. Some of the artists today got their ideas and musical talent from watching their idols from that decade. For example, Usher credits his dancing and musical talent from MichaelShow MoreRelatedMusics Role in Film970 Words   |  4 PagesMusic’s Role in Film Music played during a movie and the soundtracks that go along with the movie play a significant role as the mood settles for the movie. If one is watching a scary movie, then a slower, creepier tone is appropriate, but if one is watching an action movie, then a fast paced song is better suited for the scene. In a sense, the soundtrack is what gives the movie its existence. Soundtracks must fit the movie perfectly, and in some cases people remember a certain song before an importantRead MoreTechnologys Effect on Music Essay908 Words   |  4 PagesIn the past ten years Auto-Tune has been the death of real music, just as Charles Manson killed Sharon Tate. 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